Iterating Design & Management (to a lesser extent)

I think incremental business model innovation is the same as executing a good strategy. Apple has just posted a stellar 90% increase in profit and much of this growth is based on a suite of products closely related to each other and not to far from the business model that Apple has had for a few years now. The strategy is well thought out and successfully planned and implemented. However, I think that strategy and business model innovation diverges when we talk about radical business model innovation. Why? Because strategy is still based upon conventional thinking about planning, prediction and measurement. Moving to very different business models needs the tools and concepts from innovation management rather than predictions and plans from strategy textbooks.

Is Business Model Innovation Just Another Name for Strategy?