Integrating business and design thinking
I could swear that Lucy Kimbell used a similar slide in London at last week’s DMI (http://www.dmi.org) Conference, but anyway, a good starting point to understand the different foundations of Business versus Design. I might use the slide this Thursday for my lecture at the TU Delft course on Brand & Product Strategy (BPS).
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Integrating business and design thinking. For fifty years the key process in business generally and business consulting...
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