Trust: Lifeblood Of Brands: Branding Strategy Insider
Minimalist effect in the maximalist market
The Design (Thinking) Process illustrated at Studio H http://www.studio-h.org
The Design (Thinking) Process aligned to the annual curriculum at Studio H http://www.studio-h.org
Integrating business and design thinking -
I could swear that Lucy Kimbell used a similar slide in London at last week’s DMI (http://www.dmi.org) Conference, but anyway, a good starting point to understand the different foundations of Business versus Design. I might use the slide this Thursday for my lecture at the TU Delft course on Brand & Product Strategy (BPS).
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edenspiekermann_
About pitches
Our strategic and creative resources are our most valuable assets. We cannot afford to give them away for free.
We also know (from decades of experience) that the best work happens in a relationship with a committed client. We therefore do no longer take part in unpaid pitches. For paid pitches we have a set of guidelines that we’re happy to share if you ask nicely.
What we do offer to potential clients is a strategic analysis and a creative debrief, as shown in this illustration.
” — edenspiekermann_Everything you need to know about the internet | Technology | The Observer
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Studie von Otto Group und Google belegt: Smartphones verhelfen Mobile Shopping zum Durchbruch im Massenmarkt.
Die steigende Anzahl der Smartphones wird den Medienalltag in den nächsten zwei Jahren dynamisieren, ihn flexibler und interaktiver machen. Im Hinblick auf die gesamte Mediennutzung wird der Gebrauch mobiler Endgeräte vor allem die Internetnutzung der Deutschen erhöhen
” —
Trendbüro - Blog - GO SMART 2012: ALWAYS-IN-TOUCH Studie zur Smartphonenutzung 2012
This goes with a “Thank You” to the publisher of Xenia! Curious to start reading this one and later on her latest book on the unavoidable topic these days … Service Design! ;)
Designer Patrick Sung’s Universal Packaging System is a set of flat sheets of recyclable corrugated cardboard with patterns that make it easily foldable and fitted to any odd-shaped object. Since it fits anything perfectly, Sung’s concept packaging system eliminates most of the otherwise wasted space in a cardboard box which means saving extra shipping space and eventually, needing less trucks during shipping.
via www.psfk.com
Isn’t this a great example of Design from Audi (1991) labeled Audi Quattro Spyder?! If they would release it today I’m pretty sure no one would recognize that the Design is almost 20 years old.
“Hindsight bias—the irrational belief that past outcomes were predictable—is a well-understood psychological phenomenon. Our research suggests that this bias is becoming stronger, thanks largely to an abundance of visual information, including re-creations and simulations. But in measuring it, we’ve also discovered its near opposite, what we call the propensity effect: Visualization may also, in certain circumstances, make people hyperconfident of impending events’ outcomes.”
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The Visualization Trap - Harvard Business Review
Social Media Landscape via fredcavazza on Flickr