edenspiekermann_
About pitchesOur strategic and creative resources are our most valuable assets. We cannot afford to give them away for free.
We also know (from decades of experience) that the best work happens in a relationship with a committed client. We therefore do no longer take part in unpaid pitches. For paid pitches we have a set of guidelines that we’re happy to share if you ask nicely.
What we do offer to potential clients is a strategic analysis and a creative debrief, as shown in this illustration.
Studie von Otto Group und Google belegt: Smartphones verhelfen Mobile Shopping zum Durchbruch im Massenmarkt.
Die steigende Anzahl der Smartphones wird den Medienalltag in den nächsten zwei Jahren dynamisieren, ihn flexibler und interaktiver machen. Im Hinblick auf die gesamte Mediennutzung wird der Gebrauch mobiler Endgeräte vor allem die Internetnutzung der Deutschen erhöhen
Trendbüro - Blog - GO SMART 2012: ALWAYS-IN-TOUCH Studie zur Smartphonenutzung 2012
This goes with a “Thank You” to the publisher of Xenia! Curious to start reading this one and later on her latest book on the unavoidable topic these days … Service Design! ;)
Designer Patrick Sung’s Universal Packaging System is a set of flat sheets of recyclable corrugated cardboard with patterns that make it easily foldable and fitted to any odd-shaped object. Since it fits anything perfectly, Sung’s concept packaging system eliminates most of the otherwise wasted space in a cardboard box which means saving extra shipping space and eventually, needing less trucks during shipping.
via www.psfk.com
Isn’t this a great example of Design from Audi (1991) labeled Audi Quattro Spyder?! If they would release it today I’m pretty sure no one would recognize that the Design is almost 20 years old.
Hindsight bias—the irrational belief that past outcomes were predictable—is a well-understood psychological phenomenon. Our research suggests that this bias is becoming stronger, thanks largely to an abundance of visual information, including re-creations and simulations. But in measuring it, we’ve also discovered its near opposite, what we call the propensity effect: Visualization may also, in certain circumstances, make people hyperconfident of impending events’ outcomes.
The Visualization Trap - Harvard Business Review
Articles on Silent Design
Very good blog post that is referring to and summarizing articles written by Angela Dumas, Peter Gorb and Herb Simon on ‘Silent Design’:
It can be argued that a great deal of design activity goes on in organizations which is not called “design.” It is carried out by individuals who are not called “designers” and who would not consider themselves to be designers.
The Wharton researchers find that the Long Tail effect holds true in some cases, but when factoring in expanding product variety and consumer demand, mass appeal products retain their importance. The researchers argue that new movies appear so fast that consumers do not have time to discover them, and that niche movies are not any more well-liked than hits.
Balancing Hard and Soft
In every company, there are really two organizations at work: the formal and the informal. The formal organization is the default governing structure of most large companies founded in the past century. Businesspeople recognize the formal organization as that rational construct that runs on rules, operates through hierarchies and programs, and evaluates performance by the numbers. If you have been trained in the “hard” disciplines like finance, technology, or operations — as so many senior managers have — you have probably learned to operate naturally in the formal domain, deploying tangible factors like job descriptions, organization charts, process flows, and scorecards.
Whether it’s Van Phillips designing the Cheetah prosthetic foot or Deborah Adler redesigning prescription medicine bottles, many of the designers I studied went through the same basic steps:
- Questioning the existing reality;
- Envisioning that which does not exist;
- Using lateral thinking, to connect unrelated ideas;
- Experimenting and prototyping.
Blue Ocean vs. Five Forces - Harvard Business Review
Are you a five-forces disciple or a blue-ocean enthusiast? That is, do you try to dominate existing markets or look for opportunities to create new ones? Both approaches to strategy have their devotees, but to the best of our knowledge, no one before now has conducted an empirical study comparing the two camps.
Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness.
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